Springbok rugby player Thomas du Toit scores new BAIC B30
BAIC South Africa has partnered with Thomas du Toit as the Springbok prop’s new vehicle sponsor; Du Toit scoring a brand-new B30. Image: BAIC South Africa BAIC South Africa has joined forces with Springbok prop Thomas du Toit, who was handed the keys to a brand-new B30. The vehicle partnership between Du Toit and the Chinese automaker aims to show commitment to SA “excellence” through those who embody the brand’s values of “resilience, determination and performance”. This push for engagement with the broader public forms part of BAIC SA’s strategy to grow its presence in the local market by focusing on success stories like Du Toit’s. BAIC’s local arm hopes to achieve meaningful connections with the broader public through this strategy. In return for the B30, Du Toit will provide first-hand experience on social media of the vehicle’s capabilities. BAIC SA hopes this will provide the public with an “authentic” demonstration of how the locally assembled B30 comp...