Unpacking the Ferrari Luce’s styling
We travelled to Rome to attend the global reveal of the Ferrari Luce, the Maranello brand’s highly anticipated first all-electric vehicle. Destined to be divisive, here’s how Ferrari explained the car’s exterior styling. Image: Ferrari Overseen by Ferrari Design Studio, led by Flavio Manzoni, both the interior and exterior of the Luce were finalised in conjunction with LoveFrom, the powerhouse design studio owned by ex-Apple man Sir Jony Ive and Marc Newson. Including a mandate to be the Maranello-based marque’s first four-door, five-seater product, Newson confirmed that the decision to make the Luce all-electric was made after the project began. “The Ferrari Luce has acquired such a specific identity precisely because the designers were given the freedom to conceive a disruptive yet coherent form. In tackling the development of the car, LoveFrom was, in fact, granted the philosophical and design autonomy needed to present a complete, global proposal, whose research would extend int...