First production Ferrari Luce set for Monterey Auction
Expected to fetch up to R18 million, a ‘Tailor Made’ example of Ferrari’s all-electric Luce is set to go under the hammer at the 2026 Monterey Auction Week. Image: RM Sotheby’s The first production model of Ferrari’s wildly-debated all-electric Luce has been reserved for auction at the 2026 Monterey Auction Week, hosted by RM Sotheby’s . Finished in “Tailor Made” specification, the car has been valued at an excess of $1 100 000, or around R18 123 875. Proceeds from the auctions will go towards various Ferrari Foundation charities. Developed specifically for “Chassis 0”, the car’s Madreperla Semi-Gloss exterior paint finish aims to produce “evolving green and violet iridescent reflections depending on the angle of the light”. The wheels, bespoke brake callipers, and the Prancing Horse logo are set against an optical white background complete the look. Also read: 10 things to know about the Ferrari Luce Another Tailor ...