Mahindra rebranding set to reinvigorate Indian automaker    

Since entering the South African market in 2004, the Indian automaker has sold as many as 75 000 units with the latest Mahindra rebranding set to take them to new heights. 

Mahindra rebranding

Image: Mahindra

Described as the Twin Peaks logo by the Mahinda Global Design Team, the updated corporate identity embodies the company’s willingness to change and embrace a new world order with new-age products that have been designed to deliver a new-age ownership experience.

This contemporary update is to usher in a growing network of dealers ahead of an array of new products which are scheduled to arrive in the coming months. Rajesh Gupta, CEO of Mahindra South Africa stated: “In the coming months customers will see a complete rejuvenation of our approach and several exciting new additions to our range of authentic SUVs and lifestyle bakkies.”

Considering the Indian automaker has been in our midst for 18 years with 75 000 units sold during this time and a dealer network expanding into other sub-Saharan countries, Gupta further stated “Our new logo is more than just a visual change. It heralds a new growth phase for Mahindra in South Africa.”

Sachin Arolkar, Head of International Operations for the Mahindra Automotive Division stated: “The visual overhaul of our identity will be done in a phased manner across our nameplates of SUV and lifestyle bakkies, and across all the virtual and physical touchpoints where our customers interact with us.” 

The all-new XUV700 will be the first model to be adorned with the twin-peaks logo followed shortly thereafter by the Scorpio-N, two SUVs which the Mahindra rebranding hopes to “Unleash the Explorer in You”. 

The post Mahindra rebranding set to reinvigorate Indian automaker     appeared first on CAR Magazine.


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