GWM debuts new energy brands at the Paris Motor Show 

Moving into a sustainable future with the Industrial might of China behind it, GWM used the Paris Motor Show to debut its new energy brands WEY and ORA. Models in the lineup may bear comical names but the move is a commitment to European mandates by the firm. 

new energy brands

Image: GWM

GWM’s two new energy brands, WEY and ORA presented a selection of vehicles to the attendees of the lucrative Paris Motor Show. The 2022 edition of the event also served as a launching platform into the European market for the WEY Coffee 01 and ORA Good Cat (namely Funky Cat in the European market).

Speaking at the Paris Motor Show 2022, Henry Meng, President of GWM Europe noted, “The Paris Motor Show is the perfect opportunity to present GWM and our products to the European market as well as the world. WEY and ORA are the first two brands of GWM that enter the European market.”

Related: GWM Ora Ballet and Punk Cat key specifications revealed

Of the two new energy brands, WEY is focused around high-end luxury and leading technology with standout features including a Smart Driving, Smart Cockpit and Smart Device abilities. On display at the Paris Motor Show from the Chinese subsidiary were the WEY Coffee 01 and WEY Coffee 02.

The former will be launched in Europe, featuring intelligent hybrid DHT technology that boasts “ultra-long pure electric driving distance range” while performance and smart functions are at its core. 

Along with WEY is ORA, who have as comical-looking exterior designs as the naming conventions chosen for the market. Prior to this year, the sub-division of GWM created a visually similar version of the original Volkswagen Beetle but the newcomers have evolved this design language into a playful yet refined and original final product. 

This is crucial since ORA is the more fashionable pure electric solution of the two new energy brands. The automaker state that “ORA strives to bring a fresh new approach to electric mobility life to the European market.” The motor show was home to models like the Good Cat (namely Funky Cat in the European market), Good Cat GT (namely Funky Cat GT in the European market), and Next ORA Cat. Comical naming conventions aside, these products will be pivotal as GWM accelerates the implementation of its new energy strategy through its layout in the European market.

“We are committed to creating a cleaner and sustainable future for our customers. In 2023, GWM will complete its first zero-carbon emission factory. By 2025, the five brands of GWM will launch more than 50 new energy models in the global market in total,” said Henry Meng.

The post GWM debuts new energy brands at the Paris Motor Show  appeared first on CAR Magazine.


The Car Guide

Comments

Post a Comment

Popular posts from this blog

Topical tips on buying used – Chapter 1

Image
Buying a used car can be harrowing, whether privately or from a dealer. Here are some tips, as well as some things to watch out for. Beware of low mileages, especially on smaller or cheaper cars. It is always possible that the odometer has been turned back. Some things to bear in mind are:- diesels are often bought because they the driver needs to undertake long trips without consuming vast amounts of fuel. This could be a sales rep, or someone travelling large distances to work, lots of lengthy trip for family holidays, etc. So, usually higher mileages than normal. An expensive or luxury car may not see much time on the road, but very seldom a “workhorse”. This makes the executive cars likely to have a lot more life left than the overworked and abused hatchback. These also spend most of their life in a home garage or undercover parking lot at work. Related: Someone paid more for a mint BMW 325iS Evo 2 than a used M4 A vehicle without any service history is a serious disadvantage
Read more

Like Lego? Then the R8-engined Rhino RR01 Kit Car From Lithuania is For You

Image
The Rhino RR01 is presented as an affordable Audi R8-engined supercar that’s both street-legal and geared for the track, here’s all you need to know about the new model.  Image: Rhino Looking for your next sportscar? Find it here with CARmag.  This groundbreaking vehicle is the inaugural supercar hailing from the Baltic state of Lithuania, born and crafted in Kaunas, 100 km away from the capital city of Vilnius. Surprisingly, it was conceived by yacht engineers who had minimal experience in the automotive world by painstakingly developing the car from scratch. All monocoque design, chassis, bodywork, interior, and electronics were done by themselves. While the prototype borrowed the engine from an ‘Audi R8’, the ‘Kit Car’ model offers the freedom to install various engines, allowing drivers to experience the thrill of a racing car on both roads and tracks. Image: Rhino Lithuania has contributed individual components to major car manufacturers, but until now, the country had ne
Read more

Could this teased Lancia sports car be a reborn Stratos?

Image
Lancia recently teased a coupe-looking model, waiting to be unveiled in their Multiverse. Could this then, signify the return of a historic moniker like the Stratos to the struggling automaker? Image: Lancia #MakeLanciaGreatAgain – a social media phrase that has been making the rounds for the better part of a decade. World Rally Championship titles, Formula 1 single-seat winners and some other gems in between. The Italian automaker litters dates in history and motorsport, with some truly revolutionary ideas and models that aided their bid to become one of the most successful motorsport manufacturers of all time. But that is all in the past. Lancia now contends sole markets with a platform-shared model but there have been ambitious plans under Stellantis ownership to kick-start the automaker and make them great again… words that delight so many enthusiasts and aficionados. Related: Automobili Amos debut Martini Racing Livery Lancia Delta and Safarista What better way to do this th
Read more