Could this teased Lancia sports car be a reborn Stratos?

Lancia recently teased a coupe-looking model, waiting to be unveiled in their Multiverse. Could this then, signify the return of a historic moniker like the Stratos to the struggling automaker?

Stratos

Image: Lancia

#MakeLanciaGreatAgain – a social media phrase that has been making the rounds for the better part of a decade. World Rally Championship titles, Formula 1 single-seat winners and some other gems in between. The Italian automaker litters dates in history and motorsport, with some truly revolutionary ideas and models that aided their bid to become one of the most successful motorsport manufacturers of all time. But that is all in the past. Lancia now contends sole markets with a platform-shared model but there have been ambitious plans under Stellantis ownership to kick-start the automaker and make them great again… words that delight so many enthusiasts and aficionados.

Related: Automobili Amos debut Martini Racing Livery Lancia Delta and Safarista

What better way to do this than by riding the appeal of their eternal motorsport success? While we know that a Ypsilon replacement will arrive next year with a flagship model expected by 2026 and a Delta EV planned to go on sale by 2028, Lancia has quietly teased a slender-looking model, virtually. This has been done because Lancia has been named the Official Metaverse Automotive Brand of the 2023 Metaverse Fashion Week which kicked off on the 28th and will run until the 31st of March.

“I am proud to announce that Lancia will be the Official Metaverse Automotive Brand of the 2023 Metaverse Fashion Week. Thanks to the participation at this exclusive and world-famous virtual event, Lancia will enter into the Metaverse.” stated Raffaele Russo, Managing Director of Lancia Italia.

What is seen here is a virtual rendition of the Via Gattamelata showroom in Milan. The showroom was the first step on the way to the implementation of Lancia’s new Corporate Identity which will take the automaker into the new age and into other European countries outside of Italy.  For now, Lancia is preparing to expand outside of their native country by having 70 showrooms in 70 important cities throughout Europe within the next several years. Along with it are these images that demonstrate a sleek-looking silhouette that could potentially be the rebirth of a glorious nameplate like the Stratos or Fulvia. Unfortunately, even in the virtual world, the Lancia will not be revealed during the 2023 Metaverse Fashion Week but rather on the 15th of April.

Related: Alfa Romeo Tonale takes Italian automaker to new heights

What we know for certain is that Stellantis plans on evolving Lancia into an EV-only manufacturer by 2028, which means that this unrevealed coupe or sports car could be one last hoorah for the Italian automaker, honouring its great petrol and turbo-powered legacy! Being under the Stellantis umbrella, there is a high possibility that whatever lies under those virtual coverings will share a platform with one of its stable mates, potentially even the superlative Giorgio platform of the Giulia if it is intended to be a sporty offering. Time will tell, stay tuned on the 15th of April.

Also read: Alfa Romeo may introduce their next supercar in June

The post Could this teased Lancia sports car be a reborn Stratos? appeared first on CAR Magazine.


The Car Guide

Comments

Post a Comment

Popular posts from this blog

Topical tips on buying used – Chapter 1

Image
Buying a used car can be harrowing, whether privately or from a dealer. Here are some tips, as well as some things to watch out for. Beware of low mileages, especially on smaller or cheaper cars. It is always possible that the odometer has been turned back. Some things to bear in mind are:- diesels are often bought because they the driver needs to undertake long trips without consuming vast amounts of fuel. This could be a sales rep, or someone travelling large distances to work, lots of lengthy trip for family holidays, etc. So, usually higher mileages than normal. An expensive or luxury car may not see much time on the road, but very seldom a “workhorse”. This makes the executive cars likely to have a lot more life left than the overworked and abused hatchback. These also spend most of their life in a home garage or undercover parking lot at work. Related: Someone paid more for a mint BMW 325iS Evo 2 than a used M4 A vehicle without any service history is a serious disadvantage
Read more

Like Lego? Then the R8-engined Rhino RR01 Kit Car From Lithuania is For You

Image
The Rhino RR01 is presented as an affordable Audi R8-engined supercar that’s both street-legal and geared for the track, here’s all you need to know about the new model.  Image: Rhino Looking for your next sportscar? Find it here with CARmag.  This groundbreaking vehicle is the inaugural supercar hailing from the Baltic state of Lithuania, born and crafted in Kaunas, 100 km away from the capital city of Vilnius. Surprisingly, it was conceived by yacht engineers who had minimal experience in the automotive world by painstakingly developing the car from scratch. All monocoque design, chassis, bodywork, interior, and electronics were done by themselves. While the prototype borrowed the engine from an ‘Audi R8’, the ‘Kit Car’ model offers the freedom to install various engines, allowing drivers to experience the thrill of a racing car on both roads and tracks. Image: Rhino Lithuania has contributed individual components to major car manufacturers, but until now, the country had ne
Read more