Hyundai Santa Cruz Soon to Arrive in RHD Markets

Hyundai‘s entry into the bakkie segment with the Santa Cruz has attracted considerable attention since its debut in 2021. The buzz has only intensified with the prospect of a right-hand drive version. Here’s what we know so far about the anticipated model.

Santa Cruz

Image: Hyundai

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Recently, Australian publication Carguide reported that Hyundai previewed a “Tucson Ute” at a dealer event, sparking speculation about the potential for a right-hand drive version of the Santa Cruz to enter markets outside North America. With Hyundai Automotive South Africa stating to CAR Magazine that they are consistently advocating for a bakkie to be added to their lineup, the possibility of the Santa Cruz making its way to our shores may be intriguing but it looks like it may be only viable in the future.

The Santa Cruz is a unibody double cab bakkie built on the same platform as the Tucson midsize SUV. In North America, it offers two engine options: a naturally aspirated 2.5-litre, 4-cylinder engine paired with an 8-speed torque-converter automatic transmission, and a turbocharged 2.5-litre engine linked to an 8-speed dual-clutch automatic transmission. Both models feature all-wheel drive, catering to diverse driving needs.

Image: Hyundai

Related: 2024 Hyundai Santa Cruz debuts rugged new XRT trim

The concept of a right-hand drive Santa Cruz has added fuel to the fire of speculation. While the timing remains unclear, Australian sources suggest that the vehicle could launch in Australia around 2026, following the release of the second-generation model. This timeframe aligns with the broader trend of automakers expanding their global reach with versatile models designed to cater to various markets.

Hyundai Automotive SA has long lobbied for the inclusion of a bakkie in their range. The arrival of Santa Cruz could mark a significant milestone in their strategy to diversify their offerings and tap into the lucrative bakkie market, which is highly competitive in South Africa. The bakkie segment is dominated by stalwarts like the Toyota Hilux, Ford Ranger, and Isuzu D-Max, making it a challenging but potentially rewarding market to enter.

If the Santa Cruz were to reach South African shores, its performance in the local market would hinge on several factors. Firstly, the pricing strategy would be crucial. Competitive pricing, combined with Hyundai’s reputation for reliability and value, could position the Santa Cruz as an attractive option for buyers seeking a versatile and modern bakkie. Additionally, the vehicle’s design and feature set would need to cater to the practical and rugged demands of South African bakkie enthusiasts.

Santa Cruz

Image: Hyundai

The availability of all-wheel drive and multiple engine options could also appeal to a broad audience, from urban drivers to those needing a reliable vehicle for tougher terrains. The unibody construction, while different from traditional body-on-frame designs, offers a smoother ride, potentially attracting buyers looking for a balance between a comfortable daily driver and a capable utility vehicle.

While the arrival of the Hyundai Santa Cruz in South Africa remains speculative, the possibility is an exciting prospect for bakkie enthusiasts and Hyundai loyalists alike. Should it come to fruition, Hyundai’s strategic approach to pricing, features, and market positioning will be key to its success in the highly competitive market. 

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The post Hyundai Santa Cruz Soon to Arrive in RHD Markets appeared first on CAR Magazine.


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