Mazda Logo Gets Subtle but Sophisticated Revamp

Mazda’s latest move to upscale its image involves a fresh take on its logo, as the automaker prepares to shift its focus from a sporty, youthful vibe to a more refined and sophisticated presence.

Image: Mazda

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The company has recently filed for a new trademark in Japan, indicating a change in its emblem. The upcoming badge doesn’t stray far from Mazda’s current design. It still features the signature winged “M” but with some noticeable tweaks. The outer ring of the logo is now more circular compared to the slightly squared-off look of the old emblem. Additionally, the wings forming the “M” have been redesigned to be more angular, giving them a sharper appearance. The logo will also adopt a flat, two-dimensional look, moving away from the three-dimensional style of the existing badge.

Logo

Interestingly, this revamped logo may already be familiar. It closely resembles the emblem seen on the Mazda Arata concept, a sleek SUV unveiled at the Beijing auto show earlier this year. There’s speculation that this new logo might be introduced specifically for the Chinese market, where Mazda has a joint venture with Changan, or it could become a hallmark for Mazda’s electric vehicles. Regardless, the logo change is expected to play a significant role in Mazda’s global rebranding effort.

Logo

Image: Mazda

Mazda’s existing logo, which has been in use since 1997, hasn’t changed much apart from a minor tweak in 2015 when the logotype was repositioned. The 1997 design marked a departure from the 1990s emblem, which featured a circle within an oval. The new minimalist approach aligns with current design trends and the growing importance of digital platforms, where simple, clean logos are easier to reproduce and recognize at smaller sizes.

Related: How it Started: The Mazda Rotary

Mazda’s logo update may not be revolutionary, but it’s a necessary step. The move towards a more minimalist design not only reflects changing fashion but also positions Mazda better for its upscale and luxury market ambitions.

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The post Mazda Logo Gets Subtle but Sophisticated Revamp appeared first on CAR Magazine.


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