Maserati’s New Apparel is Dedicated to Racing Enthusiasts

Maserati has expanded its partnership with Sparco; revealing a new line of apparel for enthusiasts of this proud Italian marque.

Maserati and Sparco Launch Fan Collection Inspired by Racing Heritage

Image: Maserati

Maserati and Sparco have collaborated to launch the ‘Sparco X Maserati fan collection’, a line of apparel aimed at capturing the Italian automaker’s rich racing heritage and craftsmanship, and allow enthusiasts to wear their passion for this proud Modena manufacturer on their sleeves.

Marking a move from more driver-focused, or racing, gear to lifestyle items for fans, the launch of Maserati’s ‘fan collection’ coincides with the 2025 GT2 European Series round at Misano, the symbolic “home race” for the Trident brand.

The company’s new lifestyle-oriented line of apparel was designed to reflect its racing DNA, while offering functional, high-quality garments and accessories to enthusiasts. This includes blue and white T-shirts, blue and yellow sweatshirts, a technical soft-shell jacket, branded baseball caps, and an ultra-resistant backpack.

Maserati and Sparco Launch Fan Collection Inspired by Racing Heritage

Image: Maserati

Maria Conti, Head of Maserati Corse, said, “As Maserati enthusiasts are well aware, our brand was founded on the racetrack and is characterised by an intrinsic vocation for performance. With Sparco, we share a vision based on excellence, innovation and Italian style. To follow the professional racing kits, we wanted to offer garments and accessories that maintain the same spirit of our racing cars and our drivers. This collection represents an authentic extension of the Maserati Corse world, in its natural environment of the track for almost 100 years.”

Sparco’s Brand Manager, Niccolò Bellazzini, added: “Together with Maserati, we share a vision deeply rooted in Italian tradition and common values of design, performance, comfort and elegance. With the new ‘fan collection’, we wanted to reflect the meeting of these two personalities, bringing back the visual identity of Maserati Corse in a line tailor-made for anyone wishing to express their passion in everyday life, even off the track.”

The decision to introduce fan apparel is described as a “bridge between spectators and team”; turning fans into visible participants in the Maserati legacy. Furthermore, it celebrates nearly a century of Maserati’s racing history.

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