Toyota SA records best annual sales since 2007

Toyota South Africa Motors (TSAM) remains the best-selling car brand in South Africa in December 2025.

Toyota Corolla Cross front

Image: Toyota

Toyota South Africa Motors (TSAM), the best-selling automotive brand in South Africa, once again topped the new-car sales charts in December 2025, with the local arm of the Japanese automaker recording 12 933 units sold in the 12th month of 2025; translating to a 25.6% market share. TSAM ended the year with an overall market share of 24.8%, largely attributed to strong domestic vehicle production and sales performance of the outgoing, eighth-generation Hilux, of which 36 525 units were sold in 2025. Cumulative sales for TSAM throughout 2025 totalled 148 124 units sold, the firm’s best annual sales performance since 2007.

Toyota came out on top in multiple segments. In the passenger-car segment, TSAM sold 8 683 units. This segment was led by the Corolla Cross, which features in our 2025 SUV Shootout, followed by the Starlet, Starlet Cross, Urban Cruiser, Vitz and Fortuner. According to TSAM, Lexus posted a strong performance in the luxury segment, particularly with the LX, NX and GX models – the latter of which we sampled in Overtrail guise in 2025. Of the 4 000 light commercial vehicles sold in December 2025 by TSAM, the Hilux stood out as the market leader, while the Land Cruiser 79 Pick Up, Hiace, Quantum and Coaster also recorded strong sales performances. The medium and heavy commercial segment accounted for 250 units sold by Toyota and Hino combined.

TSAM recorded a 13.2% year-on-year growth for Fleet sales in December, while the parts division moved almost two million components, of which 310,213 were exported. In the export market, Toyota shipped 8 063 vehicles, securing its place among the top five vehicle exporters in South Africa.

Following a strong 2025, 2026 is set to be a big year for TSAM, with the automaker planning on launching several new models in our market. The latter includes the new Hilux, sixth-generation RAV4, and box-fresh Land Cruiser FJ.

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