From The Editor’s Desk – February 2025
From today, the February 2025 issue of CAR Magazine will hit shelves around the country. Here is a preview of what to expect. Looking for a new or used Toyota? Find it here with CARmag! The subject of brand identity, or what makes a customer resonate with one particular automaker, has been pertinent long before “JaGuar” stole global headlines with its dramatic pivot away from what we’ve grown to know and appreciate about this proud British marque. Debated in our offices on several occasions over the past few months, one telling hypothetical exercise is to cover the badge on the bonnet of a vehicle and ask whether, without this key element, the package can still be identified as belonging to its maker. For example, the answer was no when we did this with the otherwise impressive Lotus Eletre. Related: Did Red Bull Miss Out On Something By Signing Lawson? This is why the Volkswagen Group is rethinking its strategy behind models like the ID.4 and ID.7. Both are impressive produ...