Alfa’s New SUV Will be Called ‘Milano’ and Arrive in April

No, not Brennero, Alfa’s next SUV will be titled ‘Milano’ to honour the city which served as its founding location. Here are new details for when its official reveal will take place. 

Alfa Romeo Compact SUV Brennero

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Okay, truth is – we were almost convinced Alfa’s newest addition would bear the name Brennero but the automaker has now rectified this assumption with news that their SUV will be titled Milano. This comes after playfully leading enthusiasts through a trail of GPS coordinates last week, sparking speculation that their inaugural sub-compact SUV might adopt the Brennero name. Despite this, Alfa Romeo has officially named it Milano and this choice is logically to pay homage to the city where Alfa Romeo was founded in 1910, infusing a sense of heritage into their new creation.

Related: Alfa’s Next SUV Will Almost Certainly be Called Brennero

Alongside the revelation of the car’s name, Alfa Romeo has shared additional details about the vehicle’s launch plan. The official unveiling is set to take place in the same city in April 2024. Subsequently, the fully electric version is poised to debut in the European market in September, with a mild-hybrid petrol variant joining the lineup by the year’s end. No details on a South African arrival have been revealed but there is a high likelihood it will slot beneath the Tonale locally.

Related: Alfa Romeo Tonale PHEV Wins Green SUV of the Year Award

Alfa Romeo’s CEO, Jean-Philippe Imparato, expressed, “With the arrival of Milano in 2024, Alfa Romeo completes a line-up capable of meeting the desires of all our enthusiasts and much more. Milano is intended as a symbolic ‘welcome back’ to all our Alfisti fans. As owners of the Giulietta and Mito, they have been waiting to confirm their love for Alfa Romeo. It also serves as a ‘welcome’ to anyone looking for a unique sporting experience in this segment and the distinctive beauty of Italian design. Milano is the first milestone in the brand’s transition process to electric and, like the Tonale, has the important task of further strengthening Alfa Romeo’s global presence.”

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The post Alfa’s New SUV Will be Called ‘Milano’ and Arrive in April appeared first on CAR Magazine.


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