Omoda and Jaecoo Have Promising Plans For SA Market

Dubbed the fastest-growing car brand in the world, Omoda and Jaecoo have some broad expansion plans for South Africa which will see the Chinese automaker bolster its local offering with several new models.

Looking for a Chery? Find it here with CARmag!

Little less than 2 years ago, Omoda and Jaecoo weren’t yet on the radar of South African car buyers but the Chery subsidiary has already established a name for itself after arriving with a splash. The global portfolio in July alone comprised 21 796 vehicles, which is a 38.5% growth year on year. This all contributes to a total 123 266 vehicles exported from January to the end of July, representing a 42.4% increase from the same time in 2023.

Related: Omoda’s C9 Flagship Makes Public Appearance Before October Launch

South Africa has been at the forefront of this growth plan, as have 40 other global markets that include New Zealand, Netherlands, Thailand, Vietnam, Chile, Mexico and Spain. Speaking of Spain, Omoda became the first Chery subsidiary to enter Europe in February of this year, later becoming the first Chinese automaker to produce vehicles on the coninet in the same country. This expansion in Europe was followed by presence at the Goodwood Festival of Speed and brand launches in Poland, Turkey and Italy.

Related: Omoda C5s Get Stylish Wraps Courtesy of Local Fashion Brand

Closer to home, Omoda and Jaecoo have made a splash, cultivating brand growth through partnerships in the popular culture sphere while chipping away at achieving a greater market share. To date, the combined brands have a 21% month-on-month increase with the C5 and J7 models currently on sale, yet to be joined by the C9 from October. August saw a peak of 500 units which have rolled off of 41 showrooms throughout the country.

Omoda and Jaecoo plan to have more than 50 dealerships by the close of the year, with 2 in the North-West, Limpopo and the Eastern Cape, 1 in the Free State and the Northern Cape, 3 in Mpumalanga, 8 in Kwa-Zulu Natal, 9 in the Western Cape and 20 in Gauteng. This expansion, according to Shannon Gahagan, National Brand and Marketing Manager, is key for a raft of Omoda and Jaecoo products set to arrive in the next several months. This includes the Jaecoo J8 set to arrive in Q2 of 2025 , Jaecoo J5 in Q4 of 2025, Omoda C9 in Q4 of 2024 and the Omoda C7 in Q2 of 2025.

In the electrified revolution, the Chery subsidiaries are also keen to take the market by storm. The Jaecoo J6, unveiled at the Festival of Motoring serves as the first fully electrified model from the group to land in South Africa. The 279 kW and 385 N.m SUV boasts a 364 km range from its 69.77 kWh battery. In addition, both brands will also be catering to the ‘E-Era’ in South Africa with a variety of HEV and PHEV models slated for arrival in 2025. 

Browse thousands of new and used vehicles here with CARmag!

The post Omoda and Jaecoo Have Promising Plans For SA Market appeared first on CAR Magazine.


The Car Guide

Comments

Post a Comment

Popular posts from this blog

Topical tips on buying used – Chapter 1

Image
Buying a used car can be harrowing, whether privately or from a dealer. Here are some tips, as well as some things to watch out for. Beware of low mileages, especially on smaller or cheaper cars. It is always possible that the odometer has been turned back. Some things to bear in mind are:- diesels are often bought because they the driver needs to undertake long trips without consuming vast amounts of fuel. This could be a sales rep, or someone travelling large distances to work, lots of lengthy trip for family holidays, etc. So, usually higher mileages than normal. An expensive or luxury car may not see much time on the road, but very seldom a “workhorse”. This makes the executive cars likely to have a lot more life left than the overworked and abused hatchback. These also spend most of their life in a home garage or undercover parking lot at work. Related: Someone paid more for a mint BMW 325iS Evo 2 than a used M4 A vehicle without any service history is a serious disadvantage
Read more

Top 10 Best-Selling Automotive Brands Locally – April 2024

Image
Following eight consecutive months of sales decline, the milestone of celebrating a century of vehicle production locally saw a welcomed increase in the motor industry for April 2024. Have a look at the data below, which sees Toyota drop in sales but retain the top spot, with Suzuki moving into second and Nissan dropping to the bottom of the list without the NP200 rolling off of the production line. Image: Toyota Looking for your next new or used Porsche? Find it here with CARmag! South Africa is marking 2024 as a significant year for its automotive industry, celebrating 100 years of car manufacturing. Mikel Mabasa, CEO of naamsa , the country’s automotive business council, commented, “As the sun rises on a century of automotive innovation, South Africa proudly commemorates a century of automobile manufacturing excellence. This milestone reflects a journey of resilience, ingenuity, and passion that has shaped the nation’s automotive legacy.” Details on how the industry will commem
Read more

Could this teased Lancia sports car be a reborn Stratos?

Image
Lancia recently teased a coupe-looking model, waiting to be unveiled in their Multiverse. Could this then, signify the return of a historic moniker like the Stratos to the struggling automaker? Image: Lancia #MakeLanciaGreatAgain – a social media phrase that has been making the rounds for the better part of a decade. World Rally Championship titles, Formula 1 single-seat winners and some other gems in between. The Italian automaker litters dates in history and motorsport, with some truly revolutionary ideas and models that aided their bid to become one of the most successful motorsport manufacturers of all time. But that is all in the past. Lancia now contends sole markets with a platform-shared model but there have been ambitious plans under Stellantis ownership to kick-start the automaker and make them great again… words that delight so many enthusiasts and aficionados. Related: Automobili Amos debut Martini Racing Livery Lancia Delta and Safarista What better way to do this th
Read more