VW SA Hosts Exclusive Plant Tour for Local Fan Clubs

Volkswagen South Africa recently welcomed local fan clubs to its Kariega production facility in Gqeberha, offering an exclusive glimpse into the manufacturing process of its SA-built vehicles.

fan clubs

Image: Volkswagen

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This initiative forms part of Volkswagen’s broader strategy to strengthen ties with its enthusiasts, foster brand loyalty, and showcase the meticulous attention to detail that defines its manufacturing process.

The event kicked off with a guided tour of the Kariega plant, where attendees had the opportunity to witness the assembly of Volkswagen vehicles up close. From the precision engineering of components to the final touches that ensure quality, the experience highlighted the dedication and craftsmanship that go into every model.

Image: Volkswagen

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The tour didn’t stop at the factory floor, however. Volkswagen treated attendees to a visit to its AutoPavilion Museum, a space celebrating the brand’s history and its evolution within South Africa. From iconic classics to cutting-edge technology, the museum offered a journey through Volkswagen’s legacy, resonating with both long-time fans and new enthusiasts.

Adding a dynamic element to the experience, the fan clubs were also taken to the Volkswagen Motorsport workshop. Here, they got an insider’s view of racecars in various stages of development, underscoring the brand’s commitment to performance engineering and innovation in motorsport.

Initiatives like this are vital to bringing the passionate Volkswagen community closer to the brand. By creating opportunities for enthusiasts to engage with the production process, the company not only deepens customer appreciation but also builds a sense of shared identity among fans. Encouraged by the success of this initiative, Volkswagen has confirmed plans to continue and expand such programmes in the future, ensuring even more enthusiasts can connect with the brand in meaningful ways.

fan clubs

Image: Volkswagen

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The post VW SA Hosts Exclusive Plant Tour for Local Fan Clubs appeared first on CAR Magazine.


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