Hyundai SA partners with Springbok Women rugby coach Swys de Bruin

Hyundai Automotive South Africa has announced it has teamed up with Swys de Bruin, Head Coach of the Springbok Women’s rugby team, for its latest strategic mobility partnership.

Hyundai Woman's Springbok coach partnership 1

Image: Hyundai

In January 2026, Hyundai Automotive South Africa announced it has partnered with Rugby World Cup-winning Springbok John Smit. Now, the South Korean automaker’s local arm has teamed up with Swys de Bruin, Head Coach of the Springbok Women’s rugby team. De Bruin, who initially joined as performance coach in 2024, has been the team’s Head Coach since 2025. De Bruin was handed the keys to a new Tucson.

Said De Bruin, “Coaching the national team extends far beyond the field. A large part of the job involves being on the road and working with provincial structures. Having the mobility and reliability of the Hyundai Tucson allows me to perform those duties more effectively.”

“Swys de Bruin embodies leadership, resilience and the pursuit of excellence, values that strongly align with the Hyundai brand,” said Stanley Anderson, CEO of Hyundai South Africa. “This partnership is about supporting and enabling a coach who is investing in the future of the sport.”

De Bruin added, “The rugby women’s game in South Africa is gaining incredible momentum. Partnerships like this allow us to reach more communities, discover more talent and build a more competitive national team.”

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The post Hyundai SA partners with Springbok Women rugby coach Swys de Bruin appeared first on CAR Magazine.


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