First production Ferrari Luce set for Monterey Auction

Expected to fetch up to R18 million, a ‘Tailor Made’ example of Ferrari’s all-electric Luce is set to go under the hammer at the 2026 Monterey Auction Week. 

Ferrari Luce 'Chassis 0' front

Image: RM Sotheby’s

The first production model of Ferrari’s wildly-debated all-electric Luce has been reserved for auction at the 2026 Monterey Auction Week, hosted by RM Sotheby’s. Finished in “Tailor Made” specification, the car has been valued at an excess of $1 100 000, or around R18 123 875. Proceeds from the auctions will go towards various Ferrari Foundation charities.

Developed specifically for “Chassis 0”, the car’s Madreperla Semi-Gloss exterior paint finish aims to produce “evolving green and violet iridescent reflections depending on the angle of the light”. The wheels, bespoke brake callipers, and the Prancing Horse logo are set against an optical white background complete the look.

Another Tailor Made programme inclusion, the interior incorporates Le Mans metallic leather finished in Perla and contrasted with Grigio Corvara accents. Secondary interior elements are finished in Grigio Corvara instead of the traditional black to enhance the “luminous character” of the project.

The first production chassis of the Ferrari Luce programme is also fitted with a dedicated plaque.

As a reminder the Ferrari Luce’s quad electric-motor setup houses two units on each axle, front and rear. In its highest output ‘Performance mode’ the Luce is capable of 725 kW of combined power from each motor. The Maranello brand claims this will be good for a top speed of 310 km/h at full whack, launching itself from 0-100 km/h in just 2.5 seconds.

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The post First production Ferrari Luce set for Monterey Auction appeared first on CAR Magazine.


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